Sarah Morgan – the ‘ringmaster’

Sarah Morgan is a freelance writer, journalist and respected corporate communications specialist with a strong focus on strategic digital and content marketing.

Combining her experience as a print and online journalist and corporate communications professional, Sarah has made a name for herself as someone who is driven by getting to the core of the issue.

Sarah was a senior print journalist with several regional newspapers, magazines and online publications in Australia and England, with a key focus on business, property, food and lifestyle.

Now she’s a respected communications expert with a vast array of projects, strategies and campaigns to her name.

Sarah founded Core Communications Group in 2002 to provide professionally written copy that is sharp, effective, interesting and, more importantly, gets to the core of the issue.  The business has grown as Sarah has moved further into digital and content writing and marketing.

Under Core Communications Group, Sarah has written for many mediums within the property, retail, hospitality and general news genres. She has also edited a series of books, short stories and feature essays.

Alongside her work at Core Communications Group, Sarah has provided strategic communication and marketing strategy for Davidson, Mantle Group, James Squire, the former five-star Hyatt Regency Coolum resort, Lend Lease, Coles, Hanson Construction and several residential and commercial development projects throughout Queensland.

Thanks to her extensive work in marketing, promoting and writing in the hospitality, lifestyle and travel sector while at Hyatt Coolum and Mantle Group, Sarah has developed strong networks and contacts across the industries. This is coupled with her thirst and hunger for always discovering new areas to dine and travel. Her work has been published in many leading national and international publications including Marie Clare, Good Food, The Australian, Australian Financial Review and many online leading blogs and publications.

During this time, Sarah was in charge of the promotion of nine leading CBD venues and organised the promotion around the opening of James Squire’s new brewhouse in Brisbane, The Charming Squire (one of Australia’s largest microbreweries), the new Jimmy’s on the Mall in 2014 and a new look for the well-known British venues Pig ‘N’ Whistle, which coincided with the launch of the new venue at Fortitude Valley.

Sarah wrote and edited The Shop Window: Celebrating 100 Years of the Sunshine Coast Show, which was launched in June 2003. The Shop Window was the first book of many she has worked on.

In early 2005, Sarah meshed her interest in writing with travelling when working alongside the non-profit group, Helping Children Smile in the Philippines. Sarah travelled with the volunteer medical team around the country while they performed reconstructive surgery on many Philippino children and adults with cleft lips and palates. A series of stories from the trip were printed in a number of publications.

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