From 2008 to 2011, Core Communications Group partnered with Campaign Group to provide a comprehensive marketing and communication business in Queensland. The partnership was driven by Rebecca Grisman and Sarah Morgan.
In just five years, the pair literally talked their way up the corporate ladder and became known for their strong media and marketing strategies in a vast range of industries.
“The company’s communications and community engagement manager Sarah Morgan joined the Group in 2009 as a business partner, after working as a print journalist for various media groups and communications manager at Lend Lease in Coolum.
She credited the Group’s success to “having the attitude of a news reporter”.
“We are not afraid to say to clients that if we wouldn’t print it, we wouldn’t write it,” she said.
“We always step back, put our journalist hat on and think how is this interesting? What is the real story here?
“We also take more of a strategic approach to everything we do. I think this is truly what sets us apart as our clients respect our opinions and take our advice on board, because we don’t just do something for the sake of it we are always thinking long term.”
Campaign Group employs eight marketing, communications and event coordination experts at its coast-based office in Buddina.
Ms Morgan said the company evolved from predominately property to include many industries such as not for profits, clubs and hospitality, aged care and extractive industries.”
Click here to read the story on the partnership.